Tourism bosses strengthen UK-India ties with Lake District visit

Tourism bosses strengthen UK-India ties with Lake District visit
Chief executives from some of India’s top travel agencies paid a visit to Cumbria this week to mark the launch of the English Lake District India Forum.

The new group has been set up by Cumbria Tourism to bring together businesses targeting international visitors from the fast-growing Indian market. Members include chief executives and managing directors from leading travel agencies including Cox & Kings India and KFT Holidays, as well as trade media, airline partner Oman Air and representatives from VisitBritain.

The two-day visit began on Tuesday and saw delegates travel through the South and Central Lakes to the Eden Valley. They were given the opportunity to experience key visitor attractions including Gilpin Spice, Windermere Jetty, Museum of Boats, Steam and Stories, Windermere Lake Cruises, Lake District Country Hotels, Mountain Goat, Grasmere Gingerbread and Lowther Castle.

The group stopped off in Manchester last Sunday to watch India Vs Pakistan at Old Trafford cricket ground. This week they were treated to a cricket-themed drinks reception at Storrs Hall on the shore of Windermere, supported by Millom Cricket Club and their Sri Lankan professional, Sameera Sadamal.

“Cumbria has a compelling message for Indian visitors,” – Gill Haigh, Cumbria Tourism.

Gill Haigh, managing director of Cumbria Tourism, said: “Cumbria has a compelling message for Indian visitors, who are renowned for their love of culture, heritage and the natural landscape. Businesses joining the India Forum will help forge even stronger links with overseas trade contacts and take an active role in encouraging more leisure visitors from the world’s fastest growing economy.

“Working with Marketing Manchester is also essential, as we join together to unlock new opportunities and promote the wider North West to potential visitors from the Indian sub-continent.”

A second Indian delegation is due to visit the Lake District on Monday (24). The meeting will bring India Forum members together with key Indian firms offering services including tours, travel packages and airport transfers.

Main image: Indian VIPs at Storrs Hall with representatives from Cumbria Tourism, VisitBritain and players from Millom Cricket Club. © Copyright 2019 Cumbria Tourism.

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