India’s tourism ministry mulls new UK hub to help boost visitor numbers

India’s tourism ministry mulls new UK hub to help boost visitor numbers

India’s Ministry of Tourism is considering opening a raft of new offices around the world in a bid to help attract more international visitors to the country.

Speaking to India’s Economic Times newspaper, tourism secretary Rashmi Verma said new government-run sites in key markets such as the UK, Russia and the United States could help to support the government’s latest tourism campaign.

She said: “A synergy between Incredible India campaign and overseas markets will get us better results. Our offices in different countries would work on a hub and spoke model, which will be in sync with our PR agency.

“This time the states are also complementing our plans and the industry can plan campaigns around it. Our spends are higher than last year.”

The government’s latest international marketing campaign, Incredible India 2.0, is set to launch later this month in order to coincide with World Tourism Day on September 27. According to Verma, market-specific campaigns will be run in various countries around the world.

Plans are also in place to establish tourist help centres at airports in Mumbai, Delhi, Bengaluru and Chennai in order to assist visitors arriving in India.

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