He came, he saw, he conquered. Anil Kapoor’s visit to London promotes his show 24 on Colours TV in UK. IndiaGBnews tracks his visit. Rahul Laud reports.
To share his experience of being a part of Colors UK’s much-anticipated espionage thriller, Anil Kapoor aka Jai Singh Rathod participated in a media blitzkrieg in London. 24 have been raising the thrill quotient as Jai Singh Rathod’s epic mission continues every Saturday and Sunday at 9:30 PM on Colors UK.
Raj Nayak, CEO – Colors said, ‘’ Rishtey was launched first outside Indian in UK. UK has always given tremendous support and thus it’s a special country to us. We have planned to launch a first TV movie channel in UK from September 29 thus giving UK’s discerning audience the best films and service.’’
Commenting on the show, Nayak said, “24 has been an unprecedented game-changer; it has conquered the Indian television industry with its freshness and gripping narrative. The show has pushed traditional narrative boundaries with the device of presenting the plot within a real time format. We are in an environment where we cannot sit back and enjoy the customer’s loyalty. We need to take steps to differentiate ourselves from competition and ensure that our product has a high positioning in the viewers’ minds. The story bears terrific relevance because such situations might get real in today’s day and age. Anil Kapoor and the team have done an incredible job as the show delivers with riveting storytelling and is very international in terms of its look and feel.”
Commenting on the show’s UK broadcast, he further added, “24 and its unique concept hold international appeal and, when combined with Anil Kapoor’s global popularity, it makes for an enthralling and engaging watch for South Asian audiences residing in UK.”
Speaking about bringing 24 to Colors UK’s audiences, Anuj Gandhi, Group CEO – IndiaCast said, “It has been our constant endeavour to showcase the best in entertainment to South Asian audiences across the globe. 24 has enthralled viewers and changed viewership patterns in India. The unparalleled excitement amongst audiences to get a glimpse of the series has encouraged us to acquire rights to air the show in international markets, starting with UK. We’re looking forward to presenting this world-class entertainment proposition to the Indian Diaspora in UK and hope to extend it to other markets in coming months.” Currently Colors is free to air on different platforms in UK.
Govind Shahi, Business Head – UK and USA at IndiaCast said, “Colors UK provides viewers with varied entertainment avenues – an amalgamation of top-notch fiction dramas, star-studded non-fiction and reality shows, and blockbuster films. With 24, we are upping the ante by showcasing groundbreaking content that holds worldwide appeal.
Divulging details about the show, Actor and Producer Anil Kapoor aka Jai Singh Rathod said, “I am really excited to expand the show’s reach on a global platform. Our sole aim is to entertain, and we hope that 24 brings a healthy dose of world-class entertainment to South Asian audiences in the region. London is one of my favourite cities in the world; the people here have always showered me with a lot of affection and support. I am looking forward to interacting with the show’s audience and fans, and hearing about their feedback on the show.”
As the celebrations around 24 kick-off in London, Anil Kapoor visited East Shopping Centre to interact with the show’s eager fans and share his experience of bringing the thriller series on television.
Co-produced by Anil Kapoor Film Co and Ramesh Deo Productions, 24 is being directed by Abhinay Deo and Rensil D’Silva and adapted for Indian audiences by writers Rensil D’Silva and Niranjan Iyengar.
Kapoor has successfully crossed over to Hollywood, starring in major blockbusters like the Oscar-winning Slumdog Millionaire, Mission Impossible, Ghost Protocol, as well as the original 24 series with Kiefer Sutherlan.
Grabbing the opportunity of Anil Kapoor’s presence in town and his given popularity, Europe’s first purpose-built boutique Asian shopping centre, hosted an exclusive meet and greet with international film star, Anil Kapoor on Saturday 20th August 2016.
Lucky fans had the opportunity to meet and snap selfies with one of Bollywood’s biggest superstars. A star of over 100 films in a career spanning an incredible 40 years,
Bob Popat, a partner at ACR Investments said: “This has been a fantastic day for all of our team here at East Shopping Centre. Welcoming a truly global star to our centre and to the local neighbourhood to interact with so many fans. Anil Kapoor is an iconic figure not only in Indian cinema, but in Hollywood as well so we’ve had fans queuing up here since early morning to catch a glimpse. Anil Kapoor is a true superstar and it was a pleasure to meet him. He made a huge effort to meet as many fans as possible, many of whom had been waiting to meet the film legend for several hours. We hope to bring many more big names to East Shopping Centre in the near future.”