Indian-owned, Manchester-based bike brand Insync – owned by Hero Cycles the world’s biggest bike maker by volume – is to formerly launch its new Viking Roadmaster bike at the Cycle Expo Yorkshire being staged between the 12 and 14 October at the Yorkshire Event Centre in Harrogate.
The Insync brand is operated by Hero’s UK company Avocet Sports which will unveil the Viking Roadmaster at its Insync outdoor stand at the expo where the public will be able to ride its full range of bikes.
The Viking Roadmaster is one of 12 new models Avocet has made under the iconic Viking brand. Avocet earlier this year revived the classic 110-year-old Viking brand, which dominated British road biking in the 1950s and 1960s. Avocet’s crack team of bike designers based at the new £2million Hero Global Design Centre in Manchester created the new range of Viking Bikes, including the Roadmaster, making them the first British designed Viking bikes to hit the streets for more than 40 years.
Avocet UK CEO Sreeram Venkateswaran said the company is excited to launch the Roadmaster at Cycle Expo.
“We’re passionate about cycling and making bikes for the family rider,” he said. “The Roadmaster very much fits with this and is made for commuting and keeping fit. We want to encourage families to take up cycling to spend quality time together, improve fitness and enjoy the great outdoors.
“We understand pressures on family budgets which is why we have designed a range of bikes within an affordable price range. The Roadmaster has tremendous features for its price including a full Shimano group set, it is also light and has a tight rear triangle enabling better power transfer and is stiffer and more responsive for better for cornering and generally a more lively performance. Our team has also brought back the classic Viking logo with minimal retro graphics for a better urban look.”
Mr Venkateswaran said the Insync stand will feature its full range of bikes for the UK under the Insync master brand launched in May this year. And Insync ambassador Shanaze Reade, former three time BMX world champion, will be attending the fair to give a talk on the range as well as some tutoring for riders.
“Insync offers 75 UK designed bikes across four brands Viking for road biking, Riddick for mountain biking and off-road, DeNovo for children the Ryedale women’s bike,” he said. “Viking and Riddick are aimed at men and women and are more action bikes. DeNovo has been carefully designed for children with input from a paediatric physiotherapist to improve weight and reach dynamics of bike. Ryedale meanwhile is a carefully designed stylish urban bike which performs well and makes a fashion statement.”
Mr Venkateswaran said Avocet has also made a fundamental change to its sales strategy by deploying a new multi-channel approach to support the new Insync range. He said Insync will be available to consumers through the traditional Independent Bike Dealer (IBDs) sales channel along with a new direct to consumer sales approach. This will take the form of a new online sales platform called www.insyncbikes.com launched in partnership with THG Ingenuity, the proprietary technology platform of leading online Beauty and Wellbeing business The Hut Group.
For more details on Viking and the Insync range:
Visit: website: www.insyncbikes.com Facebook: @insyncbikes Twitter: @insyncbikes Instagram: @insyncbikes YouTube : Insync TV
All images c/o Hero Cycles. Main image: Sreeram Venkateswaran, Avocet CEO, with new Viking Bikes outside Hero Cycles Global Design Centre Manchester.