Indian ride-hailing app Ola has unveiled plans to enter the UK as it continues to expand its services across the globe.
Established in 2011, Ola has become one of the world’s largest ride-hailing companies, connecting around 125 million users in more than 110 cities with a network of 1 million drivers of taxis, cabs and auto-rickshaws.
Unlike one of its major competitors, Uber, Ola will be able to offer its UK customers the choice of hailing either a private hire vehicle or a black cab.
Earlier this week, Ola announced its intention to start operations in South Wales and Greater Manchester. The company’s aim is to offer its services in Cardiff, Newport and the Vale of Glamorgan before expanding to other British cities.
Bhavish Aggarwal, co-founder and chief executive of Ola, said: “Ola is excited to announce its plans for the UK, one of the world’s most evolved transportation markets.
“The UK is a fantastic place to do business and we look forward to providing a responsible, compelling, new service that can help the country meet its ever demanding mobility needs.
“We look forward to our continued engagement with policymakers and regulators as we expand across the country and build a company embedded in the UK.”
In a statement, Ola said it is “working with local authorities across the UK to expand nationwide by end of 2018”.
Main image: Ola car. ©ANI Technologies