Polaris Media, publisher of IndiaGBNews.com has been given a high profile award in Delhi for its work in India.
Polaris managing director Ben Pinnington accepted the Bharat Samman Award from the Non Resident Indian (NRI) Institute at a ceremony at the five star Leela Hotel.
Ben was presented with the award by a panel including Lord Paul and Lord Rana, pictured, two of the UK’s best known NRIs as well as NRI Institute Secretary General Manu Singh.
Ben said Polaris has worked hard to develop clients and expertise in India.
“We thank the NRI Institute for recognising the PR work of the Polaris’ team in India and the effort our team has put into diversifying our offering into digital publishing with the launch of www.IndiaGBnews.com the only news website reporting India and UK news,” he said. “To stay competitive Polaris has to innovate and adapt to offer clients more value. Having a publishing platform and influencial contacts and expertise in India, a key post Brexit market, makes us different and helps us stand out in a crowded market place. We want to use the award to support Polaris growth trajectory in India working with more Indian firms wanting global awareness and reach into the UK. Equally we want to support British firms looking to grow in India. We have appointed two new representatives in India who are strengthening our offering, supporting clients in India and the UK.”
Ben said Polaris PR arm is particularly wanting to work with maritime, engineering, tech and tourism firms in the UK and India looking to undertake bilateral trade.
“Polaris has built a firm track record in the maritime industry in the UK,” he said. “Our maritime clients have shown us the importance of exporting and India has been responsive to our approach and services. We now plan to build a long term sustainable operation in India. UK firms are likely to find it harder and more expensive to trade with the EU. We want to help clients find new business in India where the UK is likely to sign a Free Trade Agreement soon after Brexit. India is the future and the market is abundant. India is also very pro British and British standards in our experience.”
In March Polaris announced it had made in-roads into another key post Brexit market, the United States by joining Illinois Chamber of Commerce in Chicago and appointing a representative to cover the Mid-West region.