Manchester-based sports merchandise firm opens Hyderabad tech hub

Manchester-based sports merchandise firm opens Hyderabad tech hub
Licensed sports merchandise specialist Fanatics has announced the opening of a new technology innovation centre in Hyderabad.

The Manchester-based company said it intends to hire about 100 engineers in the Indian city over the coming years as it works to grow its technology, data and analytics platform, and develop its “on-demand manufacturing” system.

FanaticsLogo-300x210The India Tech Centre is the latest in a series of global sites Fanatics has recently opened. The company now has operations in USA, Canada, Germany, Spain, Japan, Hong Kong and the UK.

Fanatics works with some of the world’s richest sports clubs and organisations including Real Madrid, Manchester United, Big Bash Cricket, NBA, NFL and the Wimbledon Championship. The firm’s expansion drive follows a $1bn investment made by the SoftBank Vision Fund in 2017.

Matt Madrigal, Fanatics’ chief technology and product officer, said: “As the global leader in licensed sports merchandise, Fanatics’ growth will be driven by our technology platform and data-driven capabilities.

“In order to scale our vertical commerce model, that includes a global ecommerce presence and wholesale capabilities to design and manufacture our own apparel, we need to invest in world-class engineering talent and we’re thrilled to scale and invest in our India development centre.”

Satish Umale, head of operations in Hyderabad, added: “We are very excited about this expansion. The company is looking to fill various technology roles including full stack software engineers, data and BI engineers, data scientists, UX developers and supply chain specialists.

“We are off to an excellent start with our initial hires and we have a very strong pipeline but we always encourage top quality candidates to apply.”

Main image: Santiago Bernabéu Stadium ©Luisao200 / Wikimedia Commons / CC BY-SA 3.0

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