London Book Fair announces spotlight on India

London Book Fair announces spotlight on India

book fairThe London Book Fair will be working with the Indian government’s export trade body Capexil to stage an exhibiting presence over three pavilions for nearly 40 exhibitors. The enhanced Indian exhibit at this year’s Fair will showcase the global importance of India’s publishing industry, in particular its digital innovation. Ingram Content Group, one of the participants in this year’s Spotlight on India, are in prime position to bring the huge potential of the Indian book market to a worldwide audience.

David Taylor, Senior Vice President of Content Acquisition at Ingram Content Group, said: “The Indian publishing market has an overwhelming potential for growth. We’re currently investing time and resources into helping Indian-based publishers distribute their print and digital books throughout our global network of sales channels. International distribution can be a headache for publishers in India – availability and warehouse costs weigh heavily on their businesses. Ingram’s virtual wholesale model enables publishers to recognise the sales potential of their titles through print-on-demand availability and an efficient, reliable digital supply chain.

Not only are we passionate about supporting and exporting Indian titles to the rest of the world, we are also engaged in selling publishers’ titles into India through our Global Connect™ program relationship with Repro Knowledgecast, a print-on-demand supplier and virtual wholesaler based in Mumbai. This model allows Repro to print the book locally, to price in rupees and to sell it through the major Indian retail channels. An international title is imported into a key English language market at lightning speed, servicing the readership in India more efficiently and with greater selection than ever before.

book fair 1The Spotlight on India will feature:

  • An opening ceremony with a speech by Richard Charkin, Executive Director of Bloomsbury Publishing which publishes Wisden India, plus a performance of the Karma Sutra Ballad. KarmaQuest will also provide 5 minute Spiritual IQ tests. (1.45pm Tuesday 14th March, International Business Lounge)
  • Renowned author Amit Chaudhuri in conversation in the PEN Literary Salon (5.15pm Wednesday 15th March)
  • A Symposium on Indian Writing Today featuring discussions from a delegation of authors from the Sahitya Akademi, including Arundhati Subramaniam, Sri Yeshe Dorji Thongchi, Dr. S.L. Bhyrappa, Mr. Kula Saikia, Sri B. Jayamohan (12.45pm Tuesday 14th March, Apex Room, National Gallery, Hall 3)
  • A session of readings by the Sahitya Akademi authors, titled My World, My Writing: Readings by Indian Authors (3.30pm Thursday 16th March, PEN Literary Salon)
  • Shrabani Basu, author of Victoria & Abdul, in a discussion titled Indian Worlds: From Book to Screen (11.30am Thursday 16th March, Cross Media Collective Theatre)
  • book your stand 360x190An exclusive opportunity to try new recipes by cookery writer and entrepreneur Anjum Anand at the Charlotte Street Hotel (6.30pm Monday 13th March, as part of London Book and Screen Week)
  • A session on How to access the Indian Book Market – Opportunities & Challenges, hosted by Sumeet Gupta, Director, Federation of Indian Chambers of Commerce and Industry (FICCI), featuring speakers from Cambridge University Press, Nielsen India and Lonely Planet (10am, Thursday 16th March. International Business Lounge Stand 3D10)
  • An especially curated Rights catalogue of Indian writing co-created by FICCI and LBF
  • Product demonstrations of Indian publishing and printing technology and expertise A celebration of the 60th anniversary of the National Book Trust of India.

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