Leading global entertainment conglomerate, Viacom18, will be launching its premium Hindi movie channel, Rishtey CINEPLEX in the UK on 29 September. Rishtey CINEPLEX, distributed by IndiaCast, will boost Viacom18’s mass entertainment propositions for global audiences, providing them with unrestricted access to blockbuster movies available on free-to-air in Europe on Sky channel number 797. IndiaGBnews reports
Rishtey CINEPLEX will showcase the best from Viacom18’s library of films as well as newly acquired movies from across genres including dramas, romance, action, comedy and much more. The channel will air audience favourite films like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil among others.
The channel, an extension of the Rishtey brand, will also launch in North America (US and Canada) in September and appeal to the sensibilities of global film enthusiasts with its blockbuster content.
Sudhanshu Vats, Group CEO, Viacom18 said, “The Indian film industry has been growing in size, both in terms of reach and revenue, to have become the largest producer of movies in the world today. Our cinema, led by Bollywood movies, continue to increase its pull with the Indian diaspora abroad. Rishtey CINEPLEX, Viacom18’s first premium Hindi movie channel, has curated a repertoire of titles from across cinemas of India. It is our endeavour, as a future ready organization, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in the regions.”
Adding to this, Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18, said, “Rishtey CINEPLEX has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”
Rishtey CINEPLEX promises a host of properties like the Morning, Matinee, Prime-time and Weekend line-up consisting of impressive Hindi films and hot-selling South Indian dubbed content. Along with films, the channel will showcase many interesting concepts including vignettes from various film festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas among others.
Anuj Gandhi, Group CEO, Indiacast said, “After COLORS and Rishtey, we now introduce our brand new offering, Rishtey CINEPLEX for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films. Our offerings have always resonated with such audiences catering to their intrinsic viewing needs. With Rishtey CINEPLEX, we are looking forward to strengthening our relationship with our partners along with our audiences.”